ad-creative-builder

aaron-he-zhu · ИнструментиЕзик на описанието

Use when the user asks to "write ad copy", "generate RSA headlines", or "build ad creative at volume"; produces ad units — RSA headlines/descriptions, hooks, and an angle matrix — message-matched to the destination landing page. Not for scoring an ad account — use ad-account-auditor; not for the post-click page — use landing-optimizer; not for organic articles — use content-writer. 广告创意/广告文案/RSA标题

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Платформи: Не са посочениНиво: Не е посоченоВ индекса: 22.09.2026 г.Обновен в GitHub: 21.09.2026 г.

Теми: aaron-marketing · agent-skills · ai-staff · brand-messaging · brand-narrative · content-optimization · email-marketing · generative-engine-optimization · geo · grok · hermes · influencer-marketing · marketing · marketing-automation · organic-social

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Оригинален SKILL.md

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Лиценз: Apache-2.0
Последна проверка на записа: 22.09.2026 г.

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Ad Creative Builder

Generates and iterates paid-ad creative at volume — RSA headlines and descriptions, hooks, and an angle matrix — each message-matched to the destination landing page. This is the build skill that produces the ROAS O (Offer) units; it does not score them (that is ad-account-auditor) and does not touch the post-click page (that is landing-optimizer).

Quick Start

Generate 15 RSA headlines and 4 descriptions for [product/offer], destination [URL]

Build an angle matrix (3 angles x 3 hooks) for [offer] on [platform], message-matched to [landing page URL]

Iterate on these losing headlines: [paste]. Keep the winners, replace the rest, hold message-match to [URL].

Skill Contract

Expected output: a ready-to-import creative set (RSA headlines/descriptions, hooks, angle matrix) with a per-unit message-match note to the destination URL, plus the standard handoff summary for memory/ad/ad-creative-builder/.

Reads: the offer, destination URL, platform/format, audience/intent, existing variants, memory/projections/narrative.json, and memory/projections/claims.json at named offsets.
Writes: a user-facing creative set and, with permission, a WARM artifact; unresolved claims become authorized operation: propose events through registry-events.py.
Done when: every unit fits current format limits, maps to an accepted destination-page claim, contains no unsupported/policy-prohibited wording, covers at least two angles, and reports the full Narrative/claims dependency tuple.
Primary next skill: ad-account-auditor — scores the units against ROAS, including O1 (claim integrity) and O2 (policy pre-checks).

Handoff Summary

Emit the standard shape from skill-contract.md §Handoff Summary Format, including narrative_canon_id, narrative_canon_version, claims_projection_offset, and dependency_status.

Data Sources

Use ~~ad platform (own-data manual export — native ad-manager CSV of existing creative/performance) when the user has it, to learn which angles already win; otherwise ask for the offer, destination URL, platform, and audience. Keyed ad-platform APIs (Google Ads SDK, Meta Marketing API) are an optional Tier-2/3 MCP convenience, never required. See CONNECTORS.md.

Целият SKILL.md в GitHub