ad-account-auditor
Use when auditing a paid ad account for incremental contribution, wasted spend, or measurement integrity before scaling; runs a typed 20-item ROAS profile with verified vetoes and a SHIP/FIX/BLOCK/UNDECIDED gate on own exported data. Not for campaign structure design — use campaign-architect; not for creative production — use ad-creative-builder. 付费广告账户审计/ROAS评分
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- 22.09.2026 г.
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Ad Account Auditor
Audit one paid-media account or portfolio for incremental contribution and operating quality under declared constraints. Platform-reported ROAS is one input, never the objective or truth set by itself.
When This Must Trigger
- Before launching, materially increasing spend, or changing a risky bid/targeting strategy.
- When tracking, attribution inflation, unsafe placements, claims, or wasted spend are in doubt.
- When the user requests a ROAS/RQS account audit from their exports.
Quick Start
Audit this USD account for direct response using 7-day click, 3-day lag, and $120 CAC ceiling.
Run the incremental-profit profile against the holdout and order-ID exports.
Skill Contract
Reads: one normalized account/portfolio evidence set. Writes: only a permissioned v3 artifact. Done when: required context and all 20 states are explicit, vetoes use verified evidence, and scorer output is reported without executing spend changes.
This skill judges. conversion-signal-qa, attribution-reconciler, campaign-architect, ad-creative-builder, and budget-pacing-monitor build/fix the inputs. Never enable campaigns, change bids, upload audiences, or scale budgets without separate explicit approval.
For a pre-launch account-audit request, use the narrow route conversion-signal-qa immediately before this gate. Do not automatically insert placement-exclusion-manager or conversion-value-mapper between signal QA and the audit; missing placement or value evidence remains Unknown in this run, and those sibling builders become separate remediation only when the user requests them or the completed gate identifies the corresponding finding.
Data Sources
| Need | Preferred evidence |
|---|---|
| Delivery/spend | Campaign, query, placement, audience, and change-history exports |
| Outcome truth | Deduplicated order/lead IDs from ecommerce, analytics, or CRM |
| Economics | Currency, margin/contribution, CAC/payback constraint |
| Attribution | Platform + own-data timestamps/IDs, normalized windows and lag |
| Safety/claims | Placement report, rendered ad/landing, approved claim/disclosure state from offer-claims-registry (the paid claims SSOT) |
| Incrementality | Holdout/geo split/causal test, otherwise explicitly labeled proxy |