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social-playbook-skill

// Design and generate complete social media playbooks (scripts, visuals, captions, hooks, thumbnails, transitions) for Synthex clients across YouTube, TikTok, Instagram, Facebook, LinkedIn, and Shorts/Reels. Use when planning multi-platform campaigns or content systems.

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stars:194
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updated:March 4, 2026
SKILL.mdreadonly
SKILL.md Frontmatter
namesocial-playbook-skill
descriptionDesign and generate complete social media playbooks (scripts, visuals, captions, hooks, thumbnails, transitions) for Synthex clients across YouTube, TikTok, Instagram, Facebook, LinkedIn, and Shorts/Reels. Use when planning multi-platform campaigns or content systems.
allowed-toolsRead, Write, Search

Social Playbook Skill

Purpose

Create fully structured, implementation-ready social media playbooks that Synthex can execute autonomously for each client, including video ideas, scripts, thumbnails, captions, posting cadence, and visual styles.

Data & Files to Use

  • Database tables (once created):
    • social_playbooks
    • social_assets
  • Visual & animation modules:
    • src/lib/visual/animations/*
    • src/components/visual/*
  • Any existing marketing/offer docs in docs/marketing/ and docs/offers/.

What This Skill Should Produce

For each playbook:

  1. Campaign Overview

    • Goal (lead gen, authority, launch, nurture)
    • Primary persona (trade, agency, consultant, etc.)
    • Platforms (YouTube, TikTok, IG, LinkedIn, Facebook)

  2. Video & Post Concepts

    • 10–30 ideas with:
      • Title
      • 3–5 second hook
      • 30–180 second script outline
      • Suggested B-roll or screen capture ideas
      • Thumbnail concept + text overlay

  3. Platform-Specific Mappings

    • How each idea becomes:
      • YT long
      • YT Short
      • TikTok
      • IG Reel + carousel
      • LinkedIn post

  4. Scheduling & Cadence

    • Weekly posting map
    • Recommended time windows

  5. Storage Format

    • Structured for DB insertion into social_playbooks and social_assets.

When to Use

  • New client onboarding
  • Launching a new feature or product
  • Creating a content library for agencies/trades with no visual ideas

Constraints & Quality

  • No-fluff, results-driven content
  • Match the brand tone (practical, straight-talking, no hype)
  • Prioritize trades, agencies, and real small businesses