social-listening

// Brand monitoring, sentiment analysis, and social intelligence

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stars:384

forks:73

updated:March 4, 2026

SKILL.mdreadonly

SKILL.md Frontmatter

namesocial-listening

descriptionBrand monitoring, sentiment analysis, and social intelligence

allowed-toolsRead,Write,Glob,Grep,Bash,WebFetch

metadata[object Object]

Social Listening Platform Skill

Overview

The Social Listening Platform skill provides brand monitoring, sentiment analysis, and social intelligence capabilities. This skill enables comprehensive social conversation monitoring, trend detection, and competitive social analysis.

Capabilities

Brand Monitoring

Brandwatch query building
Sprinklr listening configuration
Mention alert setup
Real-time monitoring
Crisis detection

Sentiment Analysis

Automated sentiment analysis
Emotion detection
Topic sentiment
Trend sentiment tracking
Comparative sentiment

Intelligence

Conversation clustering
Trend detection
Influencer identification
Share of voice calculation
Topic extraction

Competitive Analysis

Competitor social monitoring
Competitive benchmarking
Industry conversation tracking
Campaign monitoring
Market trend detection

Usage

Listening Configuration

const listeningConfig = {
  platform: 'Brandwatch',
  queries: {
    brand: {
      terms: ['Company Name', '@CompanyHandle', '#CompanyHashtag'],
      excludes: ['job posting', 'stock price'],
      languages: ['en', 'es', 'fr']
    },
    products: {
      terms: ['Product Name', 'product feature'],
      context: 'product-discussion'
    },
    competitors: {
      terms: ['Competitor A', 'Competitor B'],
      purpose: 'competitive-intelligence'
    },
    industry: {
      terms: ['industry keyword', 'market trend'],
      purpose: 'trend-detection'
    }
  },
  alerts: {
    volumeSpike: { threshold: '200%', action: 'immediate-alert' },
    negativeSentiment: { threshold: '-30%', action: 'escalate' },
    influencerMention: { followerMin: 50000, action: 'alert-team' },
    crisisKeywords: { terms: ['lawsuit', 'recall', 'scandal'], action: 'crisis-protocol' }
  },
  reporting: {
    realtime: 'dashboard',
    daily: 'summary-email',
    weekly: 'comprehensive-report',
    monthly: 'executive-insights'
  }
};

Process Integration

Process	Integration Points
voice-of-customer-program.js	VoC insights
competitive-analysis-research.js	Competitive social
brand-health-assessment.js	Brand sentiment

Best Practices

Comprehensive Coverage: Monitor all relevant platforms
Smart Alerts: Configure meaningful alert thresholds
Context Matters: Understand context before acting
Competitor Inclusion: Always track competitors
Actionable Insights: Turn data into decisions

Metrics and KPIs

Metric	Description	Target
Brand Sentiment	Overall sentiment score	>70% positive
Share of Voice	Social conversation share	Growing
Alert Response	Time to respond to alerts	<30 min
Insight Utilization	Insights acted upon	High

Related Skills

SK-009: Social Media Management (engagement)
SK-002: Competitive Intelligence (competitive)
SK-004: Brand Tracking (brand health)