Snapchat

Access the Snapchat Marketing API with managed OAuth authentication. Manage organizations, ad accounts, campaigns, ad squads, ads, creatives, media, and audiences.

Quick Start

# List your organizations
python3 <<'EOF'
import urllib.request, os, json
req = urllib.request.Request('https://gateway.maton.ai/snapchat/v1/me/organizations')
req.add_header('Authorization', f'Bearer {os.environ["MATON_API_KEY"]}')
print(json.dumps(json.load(urllib.request.urlopen(req)), indent=2))
EOF

Base URL

https://gateway.maton.ai/snapchat/{api-path}

The Snapchat Marketing API uses the path pattern:

https://gateway.maton.ai/snapchat/v1/{resource}

Authentication

All requests require the Maton API key in the Authorization header:

Authorization: Bearer $MATON_API_KEY

Environment Variable: Set your API key as MATON_API_KEY:

export MATON_API_KEY="YOUR_API_KEY"

Getting Your API Key

1. Sign in or create an account at maton.ai
2. Go to maton.ai/settings
3. Copy your API key

Connection Management

Manage your Snapchat OAuth connections at https://ctrl.maton.ai.

List Connections

python3 <<'EOF'
import urllib.request, os, json
req = urllib.request.Request('https://ctrl.maton.ai/connections?app=snapchat&status=ACTIVE')
req.add_header('Authorization', f'Bearer {os.environ["MATON_API_KEY"]}')
print(json.dumps(json.load(urllib.request.urlopen(req)), indent=2))
EOF

Create Connection

python3 <<'EOF'
import urllib.request, os, json
data = json.dumps({'app': 'snapchat'}).encode()
req = urllib.request.Request('https://ctrl.maton.ai/connections', data=data, method='POST')
req.add_header('Authorization', f'Bearer {os.environ["MATON_API_KEY"]}')
req.add_header('Content-Type', 'application/json')
print(json.dumps(json.load(urllib.request.urlopen(req)), indent=2))
EOF

Get Connection

python3 <<'EOF'
import urllib.request, os, json
req = urllib.request.Request('https://ctrl.maton.ai/connections/{connection_id}')
req.add_header('Authorization', f'Bearer {os.environ["MATON_API_KEY"]}')
print(json.dumps(json.load(urllib.request.urlopen(req)), indent=2))
EOF

Response:

{
  "connection": {
    "connection_id": "f5d5458b-fb65-458c-9e51-08844662dd39",
    "status": "ACTIVE",
    "creation_time": "2026-02-14T00:00:00.000000Z",
    "last_updated_time": "2026-02-14T00:00:00.000000Z",
    "url": "https://connect.maton.ai/?session_token=...",
    "app": "snapchat",
    "metadata": {}
  }
}

Open the returned url in a browser to complete OAuth authorization.

Delete Connection

python3 <<'EOF'
import urllib.request, os, json
req = urllib.request.Request('https://ctrl.maton.ai/connections/{connection_id}', method='DELETE')
req.add_header('Authorization', f'Bearer {os.environ["MATON_API_KEY"]}')
print(json.dumps(json.load(urllib.request.urlopen(req)), indent=2))
EOF

Specifying Connection

If you have multiple Snapchat connections, specify which one to use with the Maton-Connection header:

python3 <<'EOF'
import urllib.request, os, json
req = urllib.request.Request('https://gateway.maton.ai/snapchat/v1/me/organizations')
req.add_header('Authorization', f'Bearer {os.environ["MATON_API_KEY"]}')
req.add_header('Maton-Connection', 'f5d5458b-fb65-458c-9e51-08844662dd39')
print(json.dumps(json.load(urllib.request.urlopen(req)), indent=2))
EOF

If omitted, the gateway uses the default (oldest) active connection.

API Reference

Current User

Get Current User

GET /v1/me

Response:

{
  "request_status": "SUCCESS",
  "request_id": "...",
  "me": {
    "id": "...",
    "email": "user@example.com",
    "display_name": "User Name"
  }
}

List My Organizations

GET /v1/me/organizations

Response:

{
  "request_status": "SUCCESS",
  "request_id": "...",
  "organizations": [
    {
      "sub_request_status": "SUCCESS",
      "organization": {
        "id": "63acee69-77ff-4378-8492-3f8d28e8f241",
        "name": "My Organization",
        "country": "US",
        "contact_name": "John Doe",
        "contact_email": "john@example.com"
      }
    }
  ]
}

Organizations

Get Organization

GET /v1/organizations/{organizationId}

List Organization Ad Accounts

GET /v1/organizations/{organizationId}/adaccounts

List Organization Funding Sources

GET /v1/organizations/{organizationId}/fundingsources

List Organization Members

GET /v1/organizations/{organizationId}/members

List Organization Roles

GET /v1/organizations/{organizationId}/roles

List Product Catalogs

GET /v1/organizations/{organizationId}/catalogs

Ad Accounts

Get Ad Account

GET /v1/adaccounts/{adAccountId}

Response:

{
  "request_status": "SUCCESS",
  "request_id": "...",
  "adaccounts": [
    {
      "sub_request_status": "SUCCESS",
      "adaccount": {
        "id": "6e916ba9-db2f-40cd-9553-a90e32cedea3",
        "name": "My Ad Account",
        "type": "PARTNER",
        "status": "ACTIVE",
        "organization_id": "...",
        "currency": "USD",
        "timezone": "America/Los_Angeles"
      }
    }
  ]
}

List Ad Account Roles

GET /v1/adaccounts/{adAccountId}/roles

Campaigns

List Campaigns

GET /v1/adaccounts/{adAccountId}/campaigns
GET /v1/adaccounts/{adAccountId}/campaigns?limit=50

Query Parameters:

• limit - Number of results (50-1000)

Get Campaign

GET /v1/campaigns/{campaignId}

Create Campaign

POST /v1/adaccounts/{adAccountId}/campaigns
Content-Type: application/json

{
  "campaigns": [{
    "name": "Campaign Name",
    "status": "PAUSED",
    "ad_account_id": "{adAccountId}",
    "start_time": "2026-02-15T00:00:00.000-08:00"
  }]
}

Update Campaign

PUT /v1/adaccounts/{adAccountId}/campaigns
Content-Type: application/json

{
  "campaigns": [{
    "id": "{campaignId}",
    "name": "Updated Campaign Name",
    "status": "ACTIVE"
  }]
}

Delete Campaign

DELETE /v1/campaigns/{campaignId}

Ad Squads

List Ad Squads

GET /v1/adaccounts/{adAccountId}/adsquads
GET /v1/campaigns/{campaignId}/adsquads

Get Ad Squad

GET /v1/adsquads/{adSquadId}

Create Ad Squad

POST /v1/campaigns/{campaignId}/adsquads
Content-Type: application/json

{
  "adsquads": [{
    "name": "Ad Squad Name",
    "status": "PAUSED",
    "campaign_id": "{campaignId}",
    "type": "SNAP_ADS",
    "placement": "SNAP_ADS",
    "optimization_goal": "IMPRESSIONS",
    "bid_micro": 1000000,
    "daily_budget_micro": 50000000,
    "start_time": "2026-02-15T00:00:00.000-08:00",
    "targeting": {
      "geos": [{"country_code": "us"}]
    }
  }]
}

Update Ad Squad

PUT /v1/campaigns/{campaignId}/adsquads
Content-Type: application/json

{
  "adsquads": [{
    "id": "{adSquadId}",
    "name": "Updated Ad Squad Name"
  }]
}

Delete Ad Squad

DELETE /v1/adsquads/{adSquadId}

Ads

List Ads

GET /v1/adaccounts/{adAccountId}/ads
GET /v1/adsquads/{adSquadId}/ads

Get Ad

GET /v1/ads/{adId}

Create Ad

POST /v1/adsquads/{adSquadId}/ads
Content-Type: application/json

{
  "ads": [{
    "name": "Ad Name",
    "status": "PAUSED",
    "ad_squad_id": "{adSquadId}",
    "creative_id": "{creativeId}",
    "type": "SNAP_AD"
  }]
}

Update Ad

PUT /v1/adsquads/{adSquadId}/ads
Content-Type: application/json

{
  "ads": [{
    "id": "{adId}",
    "name": "Updated Ad Name"
  }]
}

Delete Ad

DELETE /v1/ads/{adId}

Creatives

List Creatives

GET /v1/adaccounts/{adAccountId}/creatives
GET /v1/adaccounts/{adAccountId}/creatives?limit=50&sort=updated_at-desc

Get Creative

GET /v1/creatives/{creativeId}

Create Creative

POST /v1/adaccounts/{adAccountId}/creatives
Content-Type: application/json

{
  "creatives": [{
    "name": "Creative Name",
    "ad_account_id": "{adAccountId}",
    "type": "SNAP_AD",
    "top_snap_media_id": "{mediaId}",
    "headline": "Headline Text",
    "brand_name": "Brand Name",
    "call_to_action": "VIEW_MORE"
  }]
}

Update Creative

PUT /v1/adaccounts/{adAccountId}/creatives
Content-Type: application/json

{
  "creatives": [{
    "id": "{creativeId}",
    "name": "Updated Creative Name"
  }]
}

Media

List Media

GET /v1/adaccounts/{adAccountId}/media
GET /v1/adaccounts/{adAccountId}/media?limit=50&sort=created_at-desc

Get Media

GET /v1/media/{mediaId}

Pixels

List Pixels

GET /v1/adaccounts/{adAccountId}/pixels

Get Pixel

GET /v1/pixels/{pixelId}

Audience Segments

List Segments

GET /v1/adaccounts/{adAccountId}/segments

Get Segment

GET /v1/segments/{segmentId}

Stats

Get Ad Account Stats

GET /v1/adaccounts/{adAccountId}/stats?granularity=DAY&start_time=2026-02-01&end_time=2026-02-14

Query Parameters:

• granularity - HOUR, DAY, LIFETIME
• start_time - Start date (YYYY-MM-DD)
• end_time - End date (YYYY-MM-DD)

Get Campaign Stats

GET /v1/campaigns/{campaignId}/stats?granularity=DAY&start_time=2026-02-01&end_time=2026-02-14

Targeting

Get Countries

GET /v1/targeting/geo/country

Get Regions by Country

GET /v1/targeting/geo/{countryCode}/region

Example: GET /v1/targeting/geo/us/region

Get OS Types

GET /v1/targeting/device/os_type

Get Location Categories

GET /v1/targeting/location/categories_loi

Ads Gallery (Public Ads Library)

The Ads Gallery API provides access to Snapchat's public advertising transparency library. This API does not require authentication but can be accessed through the gateway.

List Sponsored Content

GET /v1/ads_library/sponsored_content

Response:

{
  "request_status": "SUCCESS",
  "request_id": "...",
  "sponsored_content": [
    {
      "sub_request_status": "SUCCESS",
      "sponsored_content": {
        "id": "...",
        "name": "Content Name",
        "status": "ACTIVE"
      }
    }
  ]
}

Search Sponsored Content

POST /v1/ads_library/sponsored_content/search
Content-Type: application/json

{
  "limit": 50
}

Search Ads

Search for ads in the public Ads Library by advertiser name and country.

POST /v1/ads_library/ads/search
Content-Type: application/json

{
  "paying_advertiser_name": "Nike",
  "countries": ["fr", "de"],
  "limit": 50
}

Parameters:

• paying_advertiser_name (required) - Advertiser name to search for
• countries (required) - Array of lowercase 2-letter ISO country codes (e.g., ["fr", "de", "gb"])
• start_date - ISO 8601 timestamp for date range start
• end_date - ISO 8601 timestamp for date range end
• status - Filter by status (e.g., "ACTIVE", "PAUSED")
• limit - Number of results to return

Note: Not all countries are available in the Ads Library. EU countries (fr, de, gb, etc.) are supported. US ads may not be available due to regional restrictions.

Response:

{
  "request_status": "SUCCESS",
  "request_id": "...",
  "paging": {
    "next_link": "..."
  },
  "ad_previews": [
    {
      "sub_request_status": "SUCCESS",
      "ad_preview": {
        "id": "...",
        "name": "Ad Name",
        "ad_account_name": "Advertiser Name",
        "status": "ACTIVE",
        "creative_type": "WEB_VIEW",
        "headline": "Ad Headline",
        "call_to_action": "SHOP NOW"
      }
    }
  ]
}

Pagination

The Snapchat API uses cursor-based pagination with the limit parameter (50-1000) and returns a paging object with next_link.

GET /v1/adaccounts/{adAccountId}/campaigns?limit=50

Response:

{
  "request_status": "SUCCESS",
  "campaigns": [...],
  "paging": {
    "next_link": "https://adsapi.snapchat.com/v1/adaccounts/{id}/campaigns?cursor=..."
  }
}

To get the next page, use the next_link URL (replace host with gateway):

GET /v1/adaccounts/{adAccountId}/campaigns?cursor=...

Sorting

Some endpoints support sorting with the sort parameter:

GET /v1/adaccounts/{adAccountId}/creatives?sort=updated_at-desc
GET /v1/adaccounts/{adAccountId}/media?sort=created_at-desc

Supported values: updated_at-desc, created_at-desc

Code Examples

JavaScript

// List organizations
const response = await fetch(
  'https://gateway.maton.ai/snapchat/v1/me/organizations',
  {
    headers: {
      'Authorization': `Bearer ${process.env.MATON_API_KEY}`
    }
  }
);
const data = await response.json();
console.log(data.organizations);

Python

import os
import requests

# List organizations
response = requests.get(
    'https://gateway.maton.ai/snapchat/v1/me/organizations',
    headers={'Authorization': f'Bearer {os.environ["MATON_API_KEY"]}'}
)
data = response.json()
print(data['organizations'])

List All Campaigns Example

import os
import requests

org_id = "YOUR_ORG_ID"
headers = {'Authorization': f'Bearer {os.environ["MATON_API_KEY"]}'}

# Get ad accounts
response = requests.get(
    f'https://gateway.maton.ai/snapchat/v1/organizations/{org_id}/adaccounts',
    headers=headers
)
ad_accounts = response.json()['adaccounts']

# List campaigns for each ad account
for aa in ad_accounts:
    ad_account_id = aa['adaccount']['id']
    campaigns = requests.get(
        f'https://gateway.maton.ai/snapchat/v1/adaccounts/{ad_account_id}/campaigns',
        headers=headers
    ).json()
    print(f"Ad Account: {aa['adaccount']['name']}")
    print(f"Campaigns: {campaigns}")

Notes

• Monetary Values: All monetary values use micro-currency (1 USD = 1,000,000 micro)
• Bulk Operations: Create/update endpoints accept arrays for batch operations
• Response Format: All responses include request_status, request_id, and entity arrays with sub_request_status
• Timestamps: Use ISO 8601 format with timezone (e.g., 2026-02-15T00:00:00.000-08:00)
• Ads Gallery Countries: Not all countries are available in the Ads Library. EU countries (fr, de, gb, etc.) are supported.
• Conversions API: The Conversions API uses a different base URL (tr.snapchat.com) and is not currently routed through this gateway.
• Public Profile API: The Public Profile API may not be available or requires separate configuration.
• IMPORTANT: When piping curl output to jq or other commands, environment variables like $MATON_API_KEY may not expand correctly in some shell environments

Error Handling

Response Error Format

{
  "request_status": "ERROR",
  "request_id": "...",
  "debug_message": "Error details",
  "display_message": "User-friendly message"
}

Resources

• Snapchat Ads API Introduction
• API Patterns
• Campaign Management
• Creative Management
• Targeting
• Ads Gallery API
• Maton Community
• Maton Support