Reputation Intelligence Skill

Overview

The Reputation Intelligence skill provides reputation measurement and benchmarking platform integration capabilities. This skill enables comprehensive reputation tracking, competitive benchmarking, and stakeholder perception analysis across multiple data sources.

Capabilities

Reputation Measurement

• RepTrak reputation data integration
• YouGov brand tracking data access
• Brand health index calculation
• Reputation driver analysis
• Trend tracking over time

Employer Reputation

• Glassdoor employer reputation monitoring
• Indeed company reviews tracking
• Comparably ratings integration
• Employee sentiment analysis
• Employer brand health metrics

Product/Service Reputation

• G2/Capterra review monitoring
• Trust Pilot integration
• Product review aggregation
• Service quality tracking
• Feature sentiment analysis

Competitive Benchmarking

• Competitive reputation benchmarking
• Share of reputation analysis
• Relative strength identification
• Gap analysis vs. competitors
• Industry positioning

Stakeholder Insights

• Net Promoter Score tracking
• Stakeholder perception surveys
• Customer satisfaction correlation
• Investor perception analysis
• Community sentiment tracking

Usage

Reputation Dashboard

const reputationDashboard = {
  overall: {
    reputationScore: 72.5,
    trend: '+2.3 vs. prior quarter',
    industryRank: 3,
    industryAverage: 68.2
  },
  dimensions: {
    products: { score: 78, trend: '+1.5' },
    innovation: { score: 75, trend: '+3.2' },
    workplace: { score: 71, trend: '+0.8' },
    governance: { score: 70, trend: '-1.2' },
    citizenship: { score: 69, trend: '+2.1' },
    leadership: { score: 73, trend: '+1.8' },
    performance: { score: 74, trend: '+2.5' }
  },
  stakeholders: {
    customers: { nps: 45, satisfaction: 82 },
    employees: { engagement: 75, glassdoor: 4.2 },
    investors: { confidence: 78, recommendation: 68 },
    community: { favorability: 72, awareness: 65 }
  },
  competitive: {
    'Company': 72.5,
    'Competitor A': 75.2,
    'Competitor B': 68.9,
    'Competitor C': 71.3
  }
};

Reputation Alert Configuration

const reputationAlerts = {
  thresholds: {
    overallScore: {
      decline: 5,
      action: 'Review and investigate causes'
    },
    glassdoorRating: {
      minimum: 3.5,
      action: 'Employee relations review'
    },
    nps: {
      decline: 10,
      action: 'Customer experience investigation'
    },
    competitiveGap: {
      maximum: 5,
      action: 'Competitive response planning'
    }
  },
  monitoring: {
    frequency: 'daily',
    sources: ['reptrak', 'glassdoor', 'g2', 'trustpilot', 'surveys'],
    recipients: ['cco', 'pr-director', 'hr-director']
  },
  reporting: {
    weekly: ['reputation-summary'],
    monthly: ['competitive-benchmark', 'stakeholder-analysis'],
    quarterly: ['board-reputation-report']
  }
};

Process Integration

This skill integrates with the following PR processes:

Best Practices

1. Multi-Source Tracking: Use multiple data sources for comprehensive view
2. Stakeholder Segmentation: Track reputation by stakeholder group
3. Competitive Context: Always benchmark against competitors
4. Driver Analysis: Understand what drives reputation scores
5. Action Orientation: Connect metrics to improvement actions
6. Long-Term View: Focus on trends, not just point-in-time

Metrics and KPIs

Related Skills

• SK-001: Media Monitoring (media reputation)
• SK-002: Social Listening (social reputation)
• SK-012: Stakeholder CRM (stakeholder tracking)