market-research-platform

// Integration with market research platforms and survey tools for primary and secondary research

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updated:March 4, 2026

SKILL.mdreadonly

SKILL.md Frontmatter

namemarket-research-platform

descriptionIntegration with market research platforms and survey tools for primary and secondary research

allowed-toolsRead,Write,Glob,Grep,Bash,WebFetch

metadata[object Object]

Market Research Platform Skill

Overview

The Market Research Platform skill provides integration with market research platforms and survey tools for conducting primary and secondary research. This skill enables comprehensive research design, deployment, and analysis for marketing insights.

Capabilities

Survey Design

Qualtrics survey design and deployment
SurveyMonkey campaign management
Survey logic and branching
Question library management
Mobile-optimized surveys

Panel Management

Panel provider integrations (Prolific, MTurk)
Sample size calculation
Quota management
Panel quality monitoring
Respondent screening

Advanced Research

Conjoint analysis setup
MaxDiff analysis configuration
Focus group recruitment and scheduling
In-depth interview coordination
Diary study management

Analysis and Reporting

Statistical analysis (SPSS, R integration)
Survey response analysis and reporting
Cross-tabulation and segmentation
Data visualization
Executive summaries

Usage

Survey Configuration

const surveyConfig = {
  platform: 'Qualtrics',
  study: {
    name: 'Q1 2026 Brand Health Study',
    type: 'brand-tracking',
    methodology: 'quantitative'
  },
  sample: {
    size: 1000,
    panel: 'Prolific',
    criteria: {
      geography: 'United States',
      age: '25-54',
      demographics: 'nationally-representative'
    },
    quotas: {
      gender: { male: 50, female: 50 },
      region: { northeast: 20, south: 35, midwest: 22, west: 23 }
    }
  },
  survey: {
    estimatedLength: '12 minutes',
    sections: ['screener', 'awareness', 'perception', 'usage', 'nps', 'demographics'],
    branching: true,
    randomization: true
  },
  analysis: {
    tracking: true,
    priorWaves: ['Q4-2025', 'Q3-2025'],
    benchmarks: 'industry-standard'
  }
};

Process Integration

Process	Integration Points
customer-segmentation-analysis.js	Research execution
customer-persona-development.js	Persona research
voice-of-customer-program.js	VoC studies
brand-health-assessment.js	Brand tracking

Best Practices

Clear Objectives: Define research questions before designing
Sample Quality: Ensure representative, quality samples
Survey Length: Keep surveys focused and respondent-friendly
Statistical Rigor: Use appropriate analysis methods
Actionable Insights: Focus on findings that drive decisions

Metrics and KPIs

Metric	Description	Target
Response Rate	Survey completion rate	>70%
Data Quality	Responses passing quality checks	>95%
Sample Match	Demographics matching quotas	Within 5%
Insight Utilization	Research findings used in decisions	High

Related Skills

SK-002: Competitive Intelligence (market analysis)
SK-004: Brand Tracking (brand research)
SK-020: Journey Mapping (customer research)