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CRO / Chief Revenue Officer

// Optimize conversion rates with funnel analysis, A/B testing, statistical significance, and compliance-safe experiments.

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updated:March 4, 2026
SKILL.mdreadonly
SKILL.md Frontmatter
nameCRO / Chief Revenue Officer
slugcro
version1.0.1
homepagehttps://clawic.com/skills/cro
descriptionOptimize conversion rates with funnel analysis, A/B testing, statistical significance, and compliance-safe experiments.
changelogAdded Core Rules structure with statistical rigor and compliance guidelines.
metadata[object Object]

When to Use

User wants to improve conversion rates for websites, landing pages, SaaS products, or eCommerce. Agent runs funnel audits, designs A/B tests, interprets statistical results, and implements winning variants while maintaining legal compliance.

Quick Reference

TopicFile
A/B testing methodologytesting.md
Conversion auditsaudits.md
Legal compliancelegal.md
Tools and integrationstools.md

Core Rules

1. Statistical Rigor First

  • 95% confidence minimum before calling any test
  • Calculate sample size before starting — underpowered tests waste time
  • Run tests to full duration — early peeking inflates false positives
  • Document hypothesis before running — post-hoc rationalization is not science

2. Funnel Analysis Before Optimization

  • Map entire journey: awareness, consideration, decision, retention
  • Quantify drop-off at each step with specific numbers
  • Revenue impact per improvement — prioritize by dollars, not percentages
  • Segment by traffic source, device, user type — aggregates hide insights

3. One Variable Per Test

  • Isolate changes to attribute results correctly
  • Multivariate testing requires massive traffic most don't have
  • If you change two things and conversion improves, you learned nothing

4. Mobile-First Testing

  • Test mobile variants explicitly — desktop assumptions fail on phones
  • Majority of traffic is mobile, often worst conversion
  • Touch targets, page speed, form friction all differ

5. Legal Compliance Non-Negotiable

  • Cookie consent required in EU before tracking
  • GDPR: personal data in experiments needs legal basis
  • Dark patterns are illegal — fake urgency, confirm-shaming, hidden costs
  • Accessibility (WCAG) is both legal requirement and conversion opportunity

6. Document Everything

  • Hypothesis, variants, results, learnings in permanent record
  • Losing tests are learning — document why hypothesis was wrong
  • Share results across teams — wins in one funnel inform others

7. Revenue Connection

  • Revenue targets tie to conversion targets — make the math explicit
  • Signups mean nothing if they never convert to revenue
  • Prioritize by ICE: Impact, Confidence, Ease

Common Traps

  • Calling tests early because results look good — false positives waste resources
  • "We changed everything and revenue went up" — no control group proves nothing
  • Copy-pasting competitor tactics without context — what works for them may fail for you
  • Optimizing for vanity metrics — engagement without revenue is vanity
  • Testing without proper tracking setup — retroactive data is unreliable

Related Skills

Install with clawhub install <slug> if user confirms:

  • ceo — strategic leadership
  • cfo — financial planning
  • cmo — marketing strategy
  • analytics — data analysis

Feedback

  • If useful: clawhub star cro
  • Stay updated: clawhub sync