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communication-plan-generator

// Generate stakeholder communication plans and message templates for change initiatives

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stars:384
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updated:March 4, 2026
SKILL.mdreadonly
SKILL.md Frontmatter
namecommunication-plan-generator
descriptionGenerate stakeholder communication plans and message templates for change initiatives
allowed-toolsRead,Write,Glob,Grep,Bash
metadata[object Object]

Communication Plan Generator

Overview

The Communication Plan Generator skill provides specialized capabilities for creating comprehensive stakeholder communication plans. This skill enables systematic development of communication matrices, message templates, FAQ documents, and multi-channel communication strategies for projects and change initiatives.

Capabilities

Communication Matrix Creation

  • Create communication matrices by stakeholder group
  • Define message content by audience
  • Specify frequency and timing
  • Assign communication owners

Message Template Generation

  • Generate message templates for different audiences
  • Create executive vs operational messaging
  • Develop role-specific communication
  • Build progressive disclosure messaging

Communication Cadence Scheduling

  • Schedule communication cadence
  • Define milestone-based communications
  • Create regular status update schedules
  • Plan event-triggered communications

FAQ Document Creation

  • Create comprehensive FAQ documents
  • Organize by topic and audience
  • Address common concerns proactively
  • Update FAQs based on feedback

Change Announcement Templates

  • Generate change announcement templates
  • Create "what's changing" summaries
  • Develop "what it means for you" messaging
  • Build call-to-action communications

Communication Effectiveness Tracking

  • Track communication effectiveness
  • Measure reach and engagement
  • Gather feedback on clarity
  • Adjust strategy based on metrics

Multi-Channel Strategy

  • Create multi-channel communication strategies
  • Select appropriate channels by message type
  • Balance push vs pull communications
  • Design channel-specific content

Usage

Create Communication Plan

Create a communication plan for:
Project: [Project description]
Stakeholder Groups: [List of groups]

Include matrix, templates, and cadence.

Generate Message Templates

Generate communication templates for this change:
[Change description]

Create versions for: executives, managers, end users.

Create FAQ Document

Create an FAQ document for:
[Initiative description]

Address likely questions from each stakeholder group.

Design Multi-Channel Strategy

Design a multi-channel communication strategy:
[Initiative details]
Available Channels: [List of channels]

Recommend channel mix and content approach.

Process Integration

This skill integrates with the following business analysis processes:

  • stakeholder-communication-planning.js - Core communication planning
  • change-management-strategy.js - Change communication
  • consulting-engagement-planning.js - Client communication
  • stakeholder-analysis.js - Stakeholder-specific communication

Dependencies

  • Communication templates
  • Message frameworks
  • Scheduling algorithms
  • Channel strategy guides

Communication Planning Reference

Communication Matrix Template

AudienceMessageChannelFrequencyOwnerStart Date
ExecutivesStrategic updatesEmail, Town HallMonthlySponsorWeek 1
ManagersOperational detailsTeam meetingsBi-weeklyPMWeek 2
End UsersImpact & actionsEmail, IntranetAs neededChange LeadWeek 3

Message Types by Phase

PhaseMessage FocusKey Content
AwarenessWhy changeBusiness drivers, vision
UnderstandingWhat's changingScope, timeline, impacts
PreparationHow to prepareTraining, resources, support
ImplementationGo-live detailsCutover, support contacts
ReinforcementSuccess storiesBenefits realized, recognition

Channel Selection Guide

ChannelBest ForLimitations
EmailDetailed information, documentationEasy to ignore, no discussion
Town HallMajor announcements, Q&AScheduling, one-time event
IntranetReference material, updatesRequires active visiting
Team MeetingsDiscussion, feedbackManager-dependent
VideoDemonstrations, personal messagesProduction effort
NewslettersRegular updates, storiesLimited engagement
Slack/TeamsQuick updates, discussionInformation overload

Message Template Structure

SUBJECT: [Clear, action-oriented subject line]

OPENING:
[Why this matters to the reader]

KEY POINTS:
- [Point 1: What's happening]
- [Point 2: What it means for you]
- [Point 3: What you need to do]

TIMELINE:
[Key dates and milestones]

SUPPORT:
[Where to get help, who to contact]

CALL TO ACTION:
[Specific next step]

FAQ Development Process

  1. Brainstorm likely questions by stakeholder group
  2. Gather questions from pilot groups
  3. Organize questions by topic
  4. Draft clear, concise answers
  5. Review with SMEs
  6. Publish and maintain

Communication Effectiveness Metrics

MetricMeasurementTarget
Reach% of audience who received100%
Open Rate% who opened (email)70%+
Read Rate% who read completely50%+
UnderstandingSurvey scores4.0/5.0
Action Completion% who took required action90%+

Sender/Messenger Selection

Message TypeRecommended Sender
Strategic visionExecutive sponsor
Operational changesProject manager
Technical detailsTechnical lead
Team impactDirect manager
Support informationChange team