SWOT Analyzer

Run a structured SWOT analysis for any business, product, or strategic decision.

Trigger

User asks for a SWOT analysis, competitive assessment, or strategic evaluation.

Instructions

1. Gather context — Ask for (or infer from conversation):

   • Business/product name
   • Industry or market
   • Specific decision or initiative (optional)
   • Key competitors (optional)

2. Research — If web_search is available, look up:

   • Recent industry trends and market conditions
   • Competitor moves and positioning
   • Regulatory or macro factors

3. Build the SWOT matrix:

Strengths (Internal, Positive)

• What advantages does this business/product have?
• What do they do better than competitors?
• What unique resources or capabilities exist?

Weaknesses (Internal, Negative)

• Where are the gaps in capability or resources?
• What do competitors do better?
• What limitations exist (team, tech, capital)?

Opportunities (External, Positive)

• What market trends favor this business?
• What underserved segments or needs exist?
• What partnerships or channels are untapped?

Threats (External, Negative)

• What competitive pressures are increasing?
• What regulatory, economic, or tech shifts pose risk?
• What could disrupt the current model?

1. Score each item — Rate impact (1-5) and likelihood (1-5). Calculate priority = impact × likelihood.

2. Strategic recommendations:

   • SO strategies (use Strengths to capture Opportunities)
   • WO strategies (address Weaknesses to unlock Opportunities)
   • ST strategies (use Strengths to mitigate Threats)
   • WT strategies (address Weaknesses to reduce Threat exposure)

3. Output format:

## SWOT Analysis: [Business/Product]

### Strengths
| # | Factor | Impact | Likelihood | Priority |
|---|--------|--------|------------|----------|
| 1 | ...    | 4      | 5          | 20       |

### Weaknesses
(same format)

### Opportunities
(same format)

### Threats
(same format)

### Strategic Moves
1. **[SO] ...** — leverage X strength to capture Y opportunity
2. **[WO] ...** — fix X weakness to unlock Y opportunity
3. **[ST] ...** — use X strength to defend against Y threat
4. **[WT] ...** — shore up X weakness before Y threat materializes

### Bottom Line
One paragraph: what's the single most important strategic move right now and why.

Tips

• Be specific, not generic. "Strong brand" is weak. "73% unaided brand recall in target demo" is strong.
• Challenge assumptions. If the user says "no weaknesses," push back.
• Prioritize ruthlessly. 3 high-priority items beat 15 medium ones.
• Time-bound where possible. "Opportunity window closes Q3 2026" is actionable.