Crisis Communication Playbook

Generate a crisis communication plan with holding statements, stakeholder messaging, media responses, and internal comms templates.

Usage

Tell the agent:

• "We have a data breach — draft crisis comms"
• "Customer-facing outage — prepare stakeholder updates"
• "PR crisis — generate a response framework"

What It Produces

1. Severity Assessment — P1 (existential) through P4 (minor) classification
2. Holding Statement — Immediate public response (deploy in <30 minutes)
3. Stakeholder Matrix — Who needs to know, what they need to hear, when
4. Media Q&A — Prepared answers for likely journalist questions
5. Internal Comms — Employee briefing, leadership talking points
6. Social Media Response — Platform-specific messaging
7. Timeline — Hour-by-hour communication schedule for first 72 hours
8. Post-Crisis Review — Lessons learned template

Crisis Types Covered

• Data breaches and security incidents
• Service outages and technical failures
• Product recalls or safety issues
• Executive departures or legal actions
• Negative press or social media storms
• Regulatory investigations
• Financial restatements

Framework

Every crisis response follows the ACE model:

• Acknowledge — Confirm awareness, show empathy
• Commit — State what you're doing about it
• Explain — Provide context without making excuses

Tone Guidelines

• Human first, corporate second
• Specific commitments over vague promises
• Take ownership — never deflect blame
• Update frequently — silence is the enemy

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Built by AfrexAI — AI context packs for business teams.

Need a full communications framework? Check our Professional Services Context Pack ($47) or run our free AI Revenue Calculator.